A brand as tough as its product

From concept to conversion in three months

Photo: Kelly Kerr

Aussie Built combines master craftsmanship with ancient building techniques to create beautiful, durable rammed earth structures. Aussie Built is the brainchild of Mick Gower, an Australian master carpenter and builder. Gitwit worked collectively to create Aussie Built’s logo, launch a website, and reach out to target customers directly.

We set out to turn an accomplished man into a brand. We created a logo and design assets that highlighted the cultural roots that make him unique from the rest of Tulsa’s construction companies.

Our team was not phased by the lack of time and resources needed to create a completely custom website. We quickly stood up a squarespace website and made sure we had a landing page for our target audience to learn more about rammed earth construction and Aussie Built.

Gitwit created a direct mail package containing a personalized printed card, photo postcard, business card, and custom designed stamp. Gitwit printed and mailed the letter package and sent the targeted customers a followup email. Within 2 months of working together, Mick landed his first meeting with a top architecture firm. One respondent commented directly on the marketing, saying "Your mailer was awesome — one of the best targeted marketing efforts I've ever seen."