Capturing a massive audience

Original research and content for a major web property

With over 9 million unique views per month, ConsumerAffairs.com is a leading source for reviews, consumer news, resources and safety information. ConsumerAffairs engaged us to concept and produce relevant, interesting and link-worthy content to drive referral traffic and strengthen search engine rankings.

Re-imagining home automation

For each topic our team concepts many ideas and then pitches the top 5 to Consumer Affairs. For the Home Automation Systems category page we created an interaction that takes users back in time as they learn more about the world’s smartest minds and the places they once called home. Then we applied some 21st century logic to guess which smart home features these brainiacs would love the most.

This content was featured by major outlets like apartment therapy, a site that gets greater than 30 million global monthly views.

There was not a great resource that clearly explained what happens to a dog when they ingest certain foods or common items. So we partnered with author, media personality, and veterinarian extraordinaire, Dr. Justine Lee, to create a mobile-friendly reference for explaining why certain foods are dangerous for dogs. Users can walk through recognizable symptoms, understand how their pet is experiencing the toxins they ingested, and learn about treatment options - including when to call their vet.

Using U.S. Census and Ga llup tracking data, we were the first to map the movement of various groups of Americans to get a feel for moving trends from coast to coast -- from the big cities to the smaller towns — over a 40 year-period. The map lives on the Moving Companies category page and enables users to toggle between trends and time periods. As it turns out, movers aren’t the only ones who find this information intriguing.

ConsumerAffairs saw an upswing in referral traffic to the page, and their team was also interviewed for a feature on TheDailyBeast.com.