Through in-depth interviews and immersion in the sales process, we discovered and developed key personas involved in the purchasing process. We then crafted a landing page strategy that persuasively "spoke to" each of their needs from a product and service perspective.
In our deep dive with Hilti's customers, we learned of their desire to see and hear the impact Hilti has on real jobsites and to make their advantages easy to grasp. Our team conceptualized and produced two pieces of video content. The first was an interview-driven video filmed in Munich and Philadelphia that focused on the service message, while the second focused on the technology behind Hilti's newly redesigned battery.