We uncover frame-shifting insights and shape them into strategies, products, and brands that win.
Bring us your half-formed idea, stickiest problem, troves of data, “whys?” and “what-ifs?” — we’re expert in designing custom approaches to uncover new business opportunities at the intersection of emerging technology and human behavior.
Our Services
Cultural Analysis
Fast-changing competitive environments and cultural shifts present new problems, opportunities, and tailwinds to take advantage of.
Market & Customer Insights
Sales teams typically have the most access to customers; however, their position makes unbiased discovery nearly impossible.
Technological Discovery
The user experiences of today were not feasible 12 or even 6 months ago.
Brand Positioning
When technology gaps can be closed in weeks instead of years, brand becomes the most important differentiator.
User Experience Research
Delightful and effective user experiences are made in the details.
Analytics
We’re awash in data, but it’s worthless if we can’t make sense of it.
Strategic Consulting
Strategy is decision-making. Illuminate the path forward and drive consensus.
Data & Process Automation
Streamline the routine internal processes that take more time than they should.
Venture Strategy & Operations
An innovative idea isn’t enough — build the vehicle that will carry your idea into the world.
Some of Our Work
Honing in on the feedback problem
Surveys show that 65% of employees say they are not getting enough feedback. Through dozens of interviews with HR professionals and professional service workers, we cracked open this problem and set the course for our team to rapidly build a tool designed to lower the effort and risk involved in delivering feedback.
Developing a custom business database app when off-the-shelf tools couldn’t do the job.
Moran Capital, a commercial real-estate investment group, was looking to upgrade their custom database of properties. Our team got out in the field to fully understand their business and workflow. We then developed a cost-efficient low code solution with just the right amount of customization to streamline their workflow and increase their ability to spot new opportunities.
Helping funeral homes solve their profitability problem
Intrigued by the trend towards cremation over burial, the Discovery Team spent hours talking to funeral directors, visiting funeral homes, and pre-planning services. Within the details of those experiences, we honed in on a problem worth solving and built a highly personal preplanning experience that enables funeral homes to capture more financial benefit from preneed insurance sales—without turning funeral directors into salespeople.
Optimizing tedious workflows through human-centered AI
Our team embedded itself within a home health agency—following following nurses, coding specialists, and intake coordinators throughout their day-to-day. Our goal: identify the biggest opportunities to transform tedious workflows through bleeding edge technology and then figure out the tech stack that will best deliver on what’s possible.
Visualizing the value of primary care through a custom dashboard suite
Remedy Health came to Gitwit with a challenge. They needed to improve their reporting in order to show companies the impact of the care they provide as an employer-sponsored benefit. Our data engineers integrated data from numerous platforms into a fully-automated, HIPAA compliant suite of dashboards that allow Remedy’s corporate customers to view the impacts of Remedy’s care at any time.