Building great companies. On repeat.
A venture studio driven by deep human research.



The First Field Ops AI Agent for Retail



“I was searching for an environment that fostered and challenged curiosity and continuous learning - I could tell from my first interactions with the talent team that the role was going to offer that and so much more. It's been a breath of fresh air to be in a low ego culture where the fundamental goal is simply to solve problems.”
Megan Saltink, Yask Co-founder & CEO
We built Yask because most of what field teams notice never reaches the person who can act on it. Account managers, drivers and merchandisers cover 5 to 15 locations a day, and every tool they have can store an observation, but none can delegate it. With Yask, they say what they saw in their own words. Yask matches it to everything the team knows about that location, routes it to the right person, and confirms when it's closed.
Reporting an issue required a chain of SMS messages that was just too much work for the smaller details, and in retail, details are everything. By week three of our first deployment, the team was sending 30 to 40 unprompted observations a day into a prototype we hadn't finished building.



We built Yask because most of what field teams notice never reaches the person who can act on it. Account managers, drivers and merchandisers cover 5 to 15 locations a day, and every tool they have can store an observation, but none can delegate it. With Yask, they say what they saw in their own words. Yask matches it to everything the team knows about that location, routes it to the right person, and confirms when it's closed.
Reporting an issue required a chain of SMS messages that was just too much work for the smaller details, and in retail, details are everything. By week three of our first deployment, the team was sending 30 to 40 unprompted observations a day into a prototype we hadn't finished building.
“I was searching for an environment that fostered and challenged curiosity and continuous learning - I could tell from my first interactions with the talent team that the role was going to offer that and so much more. It's been a breath of fresh air to be in a low ego culture where the fundamental goal is simply to solve problems.”

Megan Saltink, Yask Co-founder & CEO






Industrial AI Diagnostics, Built for Field Troubleshooting



“It’s immediately clear when working with Gitwit that they’re building category-defining ventures, and their support gives founders an unfair advantage from day one.”
Kastle Jones, Co-founder & CEO
We built Mechro to fix how equipment manufacturers support their machines in the field. Technicians describe problems in plain language and get machine-specific diagnostic guidance. The real differentiation: a platform where product experts train and evaluate the AI over time.
Mechro has live enterprise contracts, has closed its first round of funding outside the studio, and is deeply embedded with OEMs. We went from POC to first revenue in six months.



We built Mechro to fix how equipment manufacturers support their machines in the field. Technicians describe problems in plain language and get machine-specific diagnostic guidance. The real differentiation: a platform where product experts train and evaluate the AI over time.
Mechro has live enterprise contracts, has closed its first round of funding outside the studio, and is deeply embedded with OEMs. We went from POC to first revenue in six months.
“It’s immediately clear when working with Gitwit that they’re building category-defining ventures, and their support gives founders an unfair advantage from day one.”

Kastle Jones, Co-founder & CEO






Expert AI Hiring Coach for Role Definition and Candidate Vetting



Internal HR, Non Profit
We built Hiroic because hiring is broken and AI is making it worse. Generated job descriptions, AI cover letters, automated screening, all of it adds speed and noise to a process that never had enough context to begin with. Hiroic starts where it matters: defining the role. It interviews hiring managers, aligns stakeholders, flags misalignment, and generates everything downstream: descriptions, scorecards, interview plans, outreach. Role definition is the wedge. The vision is owning the entire hiring journey with context at the center.
On pre-launch, over 50% of cold-start users spent 15+ minutes defining roles. It's been used for everything from research assistants to electricians to CTOs and country club GMs.



We built Hiroic because hiring is broken and AI is making it worse. Generated job descriptions, AI cover letters, automated screening, all of it adds speed and noise to a process that never had enough context to begin with. Hiroic starts where it matters: defining the role. It interviews hiring managers, aligns stakeholders, flags misalignment, and generates everything downstream: descriptions, scorecards, interview plans, outreach. Role definition is the wedge. The vision is owning the entire hiring journey with context at the center.
On pre-launch, over 50% of cold-start users spent 15+ minutes defining roles. It's been used for everything from research assistants to electricians to CTOs and country club GMs.

Internal HR, Non Profit






AI-Powered Diagnostic Reports for Psychological Assessment



“When I stepped in, product-market fit was already becoming evident. Gitwit had done the hard work of validating a real problem for psychologists and delivering a product that truly addressed it.”
Stephen Stearman, Psynth, INC
We built Psynth because psychologists are drowning in paperwork instead of seeing patients. Assessment reporting (scoring, formatting, assembling) takes 6+ hours per report and stretches diagnosis timelines to six weeks. Psynth transforms raw test results, intake data, and clinical notes in any format into structured diagnostic reports ready for review in minutes. It supports hundreds of assessments, runs quality control checks, and flags inconsistencies. The vision is reinventing the entire workflow from patient intake through diagnosis. Psynth is the only platform offering HIPAA, SOC2, and GDPR compliance.
The studio team went from concept to live product in 100 days with nearly immediate product-market fit, grew to 100 customers within months, and closed its first funding round shortly after. Psynth has assembled a world-class clinical and product team and is continuing to innovate at a rapid pace.



We built Psynth because psychologists are drowning in paperwork instead of seeing patients. Assessment reporting (scoring, formatting, assembling) takes 6+ hours per report and stretches diagnosis timelines to six weeks. Psynth transforms raw test results, intake data, and clinical notes in any format into structured diagnostic reports ready for review in minutes. It supports hundreds of assessments, runs quality control checks, and flags inconsistencies. The vision is reinventing the entire workflow from patient intake through diagnosis. Psynth is the only platform offering HIPAA, SOC2, and GDPR compliance.
The studio team went from concept to live product in 100 days with nearly immediate product-market fit, grew to 100 customers within months, and closed its first funding round shortly after. Psynth has assembled a world-class clinical and product team and is continuing to innovate at a rapid pace.
“When I stepped in, product-market fit was already becoming evident. Gitwit had done the hard work of validating a real problem for psychologists and delivering a product that truly addressed it.”

Stephen Stearman, Psynth, INC






AI Agents for Insurance Claims Processing



“Taking the lead of a studio venture is hard work, but Gitwit made it practical. Their hands-on, in-the-trenches approach, alongside our team, forced clarity early and kept us building toward real value.”
Alex Pezold, Agentech Co-founder & CEO
We built Agentech to eliminate the manual bottleneck at the center of insurance claims. Document handling, cross-system coordination, fraud checks, subrogation: adjusters spend most of their time on repetitive work that slows everything down and creates rework, compliance risk, and unnecessary cost. Agentech deploys narrowly scoped AI agents that automate this work while keeping adjusters in control of decisions.
Early customers jumped at the chance to bring speed and scalability to their workflows. The co-founders who took the helm immediately went after the broader property and casualty market and landed a major customer within months. Agentech has closed two follow-on rounds of funding in the 18 months since spinning out of the studio.



We built Agentech to eliminate the manual bottleneck at the center of insurance claims. Document handling, cross-system coordination, fraud checks, subrogation: adjusters spend most of their time on repetitive work that slows everything down and creates rework, compliance risk, and unnecessary cost. Agentech deploys narrowly scoped AI agents that automate this work while keeping adjusters in control of decisions.
Early customers jumped at the chance to bring speed and scalability to their workflows. The co-founders who took the helm immediately went after the broader property and casualty market and landed a major customer within months. Agentech has closed two follow-on rounds of funding in the 18 months since spinning out of the studio.
“Taking the lead of a studio venture is hard work, but Gitwit made it practical. Their hands-on, in-the-trenches approach, alongside our team, forced clarity early and kept us building toward real value.”

Alex Pezold, Agentech Co-founder & CEO






Modern Funeral Pre-Planning



“Early on Gitwit gave Prelude its core innovation: we learned the real intricacies of pre-planning and designed a truly meaningful human experience. That let me focus on cracking the business model and go-to-market from there.”
Kris Yee, Prelude Co-founder & CEO
We built Prelude because preneed, one of the highest-leverage revenue channels for funeral homes, is broken. Policies are sold with incomplete documentation, inconsistent pricing, and limited inflation protection. The experience is transactional when it should be deeply personal. Prelude is an end-to-end sales and planning platform that lets agents complete a plan and close in a single meeting while automatically generating all required documentation. The anchor: AI generates a heartfelt letter to the customer's family about why they're pre-planning, reframing the entire conversation from insurance sale to personal legacy.
The results speak for themselves. Agents using Prelude increase their average selling price by 33% and nearly double their close rates. That traction led to a contract with the nation's largest pre-need agency and Prelude's second round of funding post studio.



We built Prelude because preneed, one of the highest-leverage revenue channels for funeral homes, is broken. Policies are sold with incomplete documentation, inconsistent pricing, and limited inflation protection. The experience is transactional when it should be deeply personal. Prelude is an end-to-end sales and planning platform that lets agents complete a plan and close in a single meeting while automatically generating all required documentation. The anchor: AI generates a heartfelt letter to the customer's family about why they're pre-planning, reframing the entire conversation from insurance sale to personal legacy.
The results speak for themselves. Agents using Prelude increase their average selling price by 33% and nearly double their close rates. That traction led to a contract with the nation's largest pre-need agency and Prelude's second round of funding post studio.
“Early on Gitwit gave Prelude its core innovation: we learned the real intricacies of pre-planning and designed a truly meaningful human experience. That let me focus on cracking the business model and go-to-market from there.”

Kris Yee, Prelude Co-founder & CEO






AI-Powered Care for Home Health



Apricot User
We built Apricot because home health nurses were spending hours every night on documentation instead of recovering or seeing more patients. The work is complex (coding, cross-references, compliance) but standardized, making it ideal for AI. Apricot lets nurses speak conversationally through a guided interview after a visit, upload supporting documents or photos, and generates detailed, structured documentation ready for review. Minutes instead of hours.
Our first proof of concept was live in weeks and getting emotional reactions from clinicians. Four studio employees now work for Apricot alongside CEO Trent Smith. In less than 18 months post-Gitwit, Apricot has become one of the fastest-growing companies in home health, expanded into physical therapy, closed a Series A led by Insight Partners, and grown to a team of 30+.



We built Apricot because home health nurses were spending hours every night on documentation instead of recovering or seeing more patients. The work is complex (coding, cross-references, compliance) but standardized, making it ideal for AI. Apricot lets nurses speak conversationally through a guided interview after a visit, upload supporting documents or photos, and generates detailed, structured documentation ready for review. Minutes instead of hours.
Our first proof of concept was live in weeks and getting emotional reactions from clinicians. Four studio employees now work for Apricot alongside CEO Trent Smith. In less than 18 months post-Gitwit, Apricot has become one of the fastest-growing companies in home health, expanded into physical therapy, closed a Series A led by Insight Partners, and grown to a team of 30+.

Apricot User



We embed with humans and teams in the real work to find the structural problems and everyday friction others miss. We build fast, validate conviction early, and launch companies built to scale.

“I was searching for an environment that fostered and challenged curiosity and continuous learning - I could tell from my first interactions with the talent team that the role was going to offer that and so much more. It's been a breath of fresh air to be in a low ego culture where the fundamental goal is simply to solve problems.”

“It’s immediately clear when working with Gitwit that they’re building category-defining ventures, and their support gives founders an unfair advantage from day one.”


"When I stepped in, product-market fit was already becoming evident. Gitwit had done the hard work of validating a real problem for psychologists and delivering a product that truly addressed it. It's unique and exciting to be able to step into an opportunity at that stage."

“I left a job I loved to be here, and I'd do it again. You don't often get the chance to build the future instead of waiting on it, and that wasn't something I could talk myself out of.”

"Gitwit's approach started by building strong relationships with carriers and adjusters that allowed us to take risks, build trust, and ultimately create advocates for our products. We've found success time and time again repeating this approach - especially in such a relationship driven industry."


“Those early days with Gitwit gave Prelude its core innovation: we learned the real intricacies of pre-planning and designed an experience that turns a transaction into something human and meaningful. That foundation of consumer insight + product design is what let me focus on cracking the business model and go-to-market from there.”
The best companies are built on deep conviction—earned through months of validation, not weeks of brainstorming.
Studio ThesisWe Discover the Truth
We spend months embedded inside real organizations. We study the work, not the market narrative.
We Validate What’s Worth Building
We only invest in opportunities that show clear evidence, real stakes, and the ability to support a meaningful business.
We Build What Matters
An elite team of product researchers, strategists, designers, and engineers attack the highest-leverage problem and prove product-market fit.
Co-founders Build It All In
Co-founders take the reins as full-time founders. They own the outcome and Gitwit stays close as partners, not operators.