Co-founder & CEO
Mark Sylvester
Founded
2025

Expert AI Hiring Coach for Role Definition and Candidate Vetting

https://www.hiroic.ai

We built Hiroic because hiring is broken and AI is making it worse. Generated job descriptions, AI cover letters, automated screening, all of it adds speed and noise to a process that never had enough context to begin with. Hiroic starts where it matters: defining the role. It interviews hiring managers, aligns stakeholders, flags misalignment, and generates everything downstream: descriptions, scorecards, interview plans, outreach. Role definition is the wedge. The vision is owning the entire hiring journey with context at the center.

The insight

We discovered the problem by embedding with recruiters and tracing most hiring failures back to one root cause: no one agreed on what the role actually was.

On pre-launch, over 50% of cold-start users spent 15+ minutes defining roles. It's been used for everything from research assistants to electricians to CTOs and country club GMs.

Mark Sylvester

Mark Sylvester
Co-founder & CEO
Field Notes podcast