Co-founder & CEO
Megan Saltink
Founded
2026

AI Field Ops Agent for Retail and Distribution

https://yask.co

We built Yask because most of what field teams notice never reaches the person who can act on it. Account managers, drivers and merchandisers cover 5 to 15 locations a day, and every tool they have can store an observation, but none can delegate it. With Yask, they say what they saw in their own words. Yask matches it to everything the team knows about that location, routes it to the right person, and confirms when it's closed.

The insight

We found the problem riding along with a food and beverage distributor's field team across Oklahoma, Arkansas and Texas.

Reporting an issue required a chain of SMS messages that was just too much work for the smaller details, and in retail, details are everything. By week three of our first deployment, the team was sending 30 to 40 unprompted observations a day into a prototype we hadn't finished building.

Megan Saltink

“Instead of starting with an idea, I stepped into a problem real people were already living with. Walking into something rich with discovery and evidence gave me the context to pick up the torch, with support exactly where I needed it most. That's an incredible place to start as a founder.”

Megan Saltink
Co-founder & CEO
Field Notes podcast